Successful search engine optimization (SEO) relies on picking the right keywords and right keyword phrases.
Keyword research and targeting have been around since the dawn of SEO, for as long as we all know. We all do it to one degree or another. But no matter how good the keyword research process is, there’s always a risk of choosing to target the right keywords that are time-consuming, fruitless, and are difficult to rank for.
Ultimately, we need to carefully choose the keywords.
But don’t be discouraged! I’ve broken down the process into six clear-cut steps to help you tackle the task.
Examine a user’s search intent:
Search intent is the reason behind any query that helps to identify the right keywords that are appropriate for the given intention. Search intent is important To connect well with potential customers. There are three categories of search intent:
- Navigational – Navigate to another page due to whatever the reason is
- Informational – Looking up information on a topic
- Commercial or Transactional – Desire to make a purchase
A searcher’s navigational keyword is the phrase they type into a search engine that returns the desired result/webpage.
For example, type a “apple pie recipe” in Google search bar and it will navigate you to the requested results.
One of the most popular types of online searches is for informational keywords, where people try to find a specific piece of information with a Google search.
For example, someone might type “who owns Facebook?” into Google if they don't know about it and want to know. An informational keyword is basically built on a question.
The last type of keyword is a transactional or commercial one. This often signals that the searcher wants to buy something when someone searches with words like "buy", "coupons", and "price" etc.
For instance, a searcher who types “buy gold-plated iPhone X” into Google is pretty clearly interested in owning an expensive phone.
Examine a buyer’s journey:
The buyer's journey is the process a prospect goes through in order to become knowledgeable about, compare, and finally buy a product.
Awareness, consideration and decision-making are three stages of the customer journey that can turn a prospect with a problem into an opportunity as a customer.
Awareness is when a user realizes they have a problem, the process typically progresses from sensing to figuring out what the problem is.
In this phase, the user or buyer researches their options for solving the problem.
It means that the customer is ready to choose the best possible solution, to solve their problems.
When you think about a blog post to write it's important to consider your target readers, their issues, and their stages in the buyer’s journey. So, that you can choose the right keyword and write the blog accordingly.
Analyze the competitor’s keywords:
Keywords improve the visibility of your website, and you'll only find great keywords by analyzing your competitors website and their keywords.
You can use the Brand Overflow's Ranked keyword tool to analyze the traffic on any website, and utilizing that information to determine your strategy. When evaluating the competitor's keyword strategy, take a look at their content as well. check if is it beatable or not?
Perform a keyword research:
Keyword research is the act of uncovering keywords that your target market uses when performing searches. Remember that always a keyword-related task starts with this one fundamental activity.
I won’t go into detail here, but if you want to read a detailed guide on how to perform keyword research then here's the blog for you.
If you want to read a detailed guide on how to perform keyword research then here's the blog for you
Refine your keywords with LSI tool:
LSI keywords are semantically related to the topic of your main content. Google uses LSI keywords to understand what the searcher is looking for.
For example, if you are writing about Apple (a fruit), your article is likely to contain words like "fruit", "apple tree" or “"green apple”. On the other hand, if you were writing about Apple (the company), your article is likely to include words such as “company”, and “iPhone" etc.
Google finds semantically related words in your article and uses them to decide what your article is all about?
To find LSI keywords, you can use the Semantic term tool designed by Brand Overflow itself.
Examine and analyze the results:
Using your keywords and keeping an eye on the performance are important steps for boosting business. Be sure to insert them into blog posts and social media feeds as well as within metatags or content in order to give potential customers a better chance of finding you.
You can use a Rank tracker tool not only to monitor your keywords, but to compare your site with your competitors' site.
These golden nuggets of insights will definitely help you to choose the right keywords and topics for your website. But in case of any further assistance you can feel free to contact me at [email protected]🙂