Creating good content can be a difficult and tedious process. It requires time, effort, money, research- all of which are necessary for it to do its job effectively. Providing the right type of information is important because this is the only way you can make your prospect understand your product or service, so putting much into developing one piece that will appeal to various audiences on different search engines and social media platforms such as Facebook or Twitter; companies should use this tactic appropriately across each platform where these people reside virtually.
As we all try to create evergreen pieces that will drive traffic for the long term, but those need to be continually updated. This is because the information provided might not be up-to-date and valid anymore after some time.
The difference between content repurposing and revamping
There are a few ways to freshen up your content. Repurposing old posts is one of those techniques, but it's not going to have the same impact as revamping something that you've already written for maximum creativity and engagement with readers.
Revamp or repurpose? The distinction between these two methods can be confusing at first glance, especially if all they're doing differently is changing some words around in an existing piece, but there's actually quite a bit more nuanced than meets the eye!
Repurposing content is a way for you to take existing material and make it more valuable or accessible by changing the format of that information, such as turning a series of blog posts into an ebook. You can also change your target audience in order to better suit them with what they need, if you start with an ebook originally intended for SMBs but are looking at making it applicable towards another type of business, then restructuring/rewording may be necessary.
In addition to being more recent, content repurposing allows for updating the records of your current or previous articles.
Why is content repurposing a good idea for anyone who deals with content?
With the opportunity of repurposing old blogs, you can put your SEO knowledge to good use. For example, certain keywords that were popular when you wrote a blog may have fallen in popularity since then. You can rework it with more up-to-date keyword data and appeal to people who are currently interested in those types of subjects as opposed to just readers from years ago. Repurposing leads to convert your lead or prospect into buying funnel.
You might have heard us use the term "marketing funnel" or "buyer's journey" before -- it's what marketers refer to as the active research process a potential buyer goes through leading up to a purchase. There are three stages in your buying decision that dictate how you're thinking at any given time: awareness, consideration, and decision.
Why is Content Repurposing beneficial for SEO?
When search engines look at the criteria for selecting results from their searches to rank, they take many factors into account: the freshness of data, relevancy to inputted keywords and phrases, the trustworthiness of links pointing back towards that website. Luckily there are ways to help your search engine optimization without having any technical knowledge. Recycling old posts will keep them high in Google's rankings because when websites update older articles with new information those pages become fresher than before while also keeping all relevant points intact which ensures a higher chance someone who needs what you offer might find it more easily
With the power to not only create but also distribute content, you can invest your resources wisely and reach wider audiences. For example, if one blog post brought in a lot of traffic for you based on that alone-you could go back and make an infographic or video from it as well with minimal investment of time and money.
How to Decide Which Content to Repurpose?
When you've decided that some of your content has to be utilized in a better way to help your site get ranked, but you don't know where to start? While there are many steps you can take to develop a strategy for the repurposing of content, Here's an easy list of tasks for performing content repurposing.
- Know your purpose
- Audit your existing content
- Find evergreen content
- Repurpose high-performing content
- Research your competitors
- Develop your content
- Visualize your existing content
- Record your existing content
The Brand Overflow Traffic Checker tool helps you to find out which page gets the most traffic from where and how so that you can make a sound and informed decision about what content do you want to repurpose.
Repurposing Content for your Advantage
It's no secret that many of us have more than one online presence. If you're looking to get the most out of your content, then it would stand to reason that repurposing is an integral part in helping make this happen!
Don't let your content go to waste! Learn how you can repurpose it for the ultimate web strategy. It's essential that we take advantage of every article, tweet and video--so many people are trying hard to make sure their work is seen on social media outlets like Twitter or Facebook. The thing with reusing any form of creative content is that there needs to be a shift in perspective from quantity over quality; this will ensure longevity instead of disposing as soon as something new comes along.