You use a call to action (CTA) in your writing as an opportunity to grab huge engagement by encouraging your audience to take the next step after consuming your content.
When crafting a CTA marketing, it's important that the user feels like they are being invited into your world and not pressured. A good way of doing this is by using an "open-ended" approach - for example asking them how you can do something better or giving them choices so they feel good. This will make all interactions with your brand more fruitful, as customers want to be involved rather than just being another number!
We will discuss few call to action examples in this blog, from buying products, signing up for business or to refer a friend. But lets first look at what is CTA and how CTA marketing works?
What is CTA?
To understand deeper about call to actions, you first need to understand what it is and why it's used.
A call to action (CTA) is a visual prompt that has been proven as one of the most efficient ways for marketing campaigns. it is a word or phrase that guides your audience towards taking an immediate action, for example "buy now", which offers an appealing direction or invitation and can be found in many media types such as on Google advertising, social media campaigns, and many more.
You can use CTAs on your product landing pages, Pinterest, Instagram and Facebook. You can even place CTA at the bottom of your blog post or articles to drive traffic back to your site.
Types of CTA:
There are 5 common types of CTA marketing tactics, including:
Lead generation CTA
To market your business, this type of CTA (call-to-action) collects leads from your website. You will typically prompt for a name and an email address you can add to your database. With those CTAs you can create a more personal connection with your site visitors and convert them into users.
Form submission CTA
Filling out the short form, with an adorable CTA provides the user with a free downloads or any other benefit.
CTA with button
It's important to create a CTA that resonates with your audience. A button can help you do this! You may have seen these buttons on websites before and they often say "read more," "learn more" or even, "click here." These are invitations for visitors to find out more about what the company is selling by clicking the link found in their website.
Product or Service Discovering CTA
This CTA offers a preview of your product or service, by including a button or link to an enticing and dedicated page. The CTA includes a strong action words like “discover more” if you want customers to explore the full line first, but it could also say something like “shop now!” If you are on social media, to redirect them right where they need to be.
Event Promoting CTA
These CTAs promote upcoming events of interest to a targeted audience. For example, if you were planning a car show, your CTA could use niche language like “start your engines”.
Types of strong action words in CTA:
The right keywords, phrases and action words can make or break your site conversions. If you are wondering about what are the right words that you should use to make your website more appealing? Consider what influences a user and how they interact with it.
“Buy,” “Shop Now,” “Order,” “Reserve,” and “Add to Cart” all of these features support and promote a transaction between the user and your website.
You could use phrases such as “Download Now,” “Free Trial,” “Subscribe,” “Sign Up,” or “Get Started” to grab people’s attention and make them want to try your service right away.
Charities and nonprofit organizations
These industries don't ask you to buy any product or service but rather indulge you to contribute towards a cause or movement. To do so, they use a CTA like “Donate,” “Volunteer,” “Adopt,” “Support,” and “Give” etc.
Newsletters or Community pages
These CTAs include “Subscribe,” “Join,” “Register,” or “Sign Up” to encourage you joining a community for free, in order to discover more about their brand.
Attention-grabbing CTA examples:
Facebook ads CTA
CTA: Learn more
The Facebook CTA button appears larger than the ad text and takes the user to the product page immediately. It shows a preview of what you will see on the website.
With large button text user don't have to work too hard to find it, it directly gets your user's attention.
CTA: Sign up
Since Instagram is a mainly mobile app, you'll see two black CTAs of equal size, one to download Instagram in Apple's App Store and another to download it on Google Play. The reason these CTAs are equally important because they're both very convenient, a single click can get this great social media platform up and running! and If you already have an account with any version installed (either iOS or Android), then there will also be a login CTA button where users can log into their accounts as well just by clicking them.
CTA: Join Free for Month
One big fear people have before signing up for something is that their money will go in vain if they don't like it. Netflix started marketing by reducing that fear by reassuring users that they can cancel their subscription at any time, which is reflected in the “Cancel anytime” copy right above the “Join Free for Month” CTA. This is the best way to boost signups!
CTA: Refer a friend
Vivo Barefoot does not try to build a brand that is aimed at making quick cash and when they offer $25 off for simply referring your friends, it’s like they want the buyer a good experience. Customers think it as a lottery and refer to maximum people, which makes them more than just an average win.
CTA: Grab the Template OR no thanks
Here's another example of a great pop-up with multiple calls-to-action. In this case, the size, color, and design of their two options are very different from one another. MakeMyPersona uses an attractive "Grab the template!" CTA that is much more appealing than the "No, I'm OK for now, thanks" button.
It is also a good practice to show your customer that you value their decisions.
Calls to action must make sense to the user while serving your marketing strategy and these few simple examples must have demonstrate it very well. If you decide to recreate these or any other CTAs on your site, please remember to test to see if they work for your audience. To read more about the topic read our related blog.
In case of any further need feel free to contact me at [email protected]