As Google continuously evolves, so do the SEO techniques that make your website rank higher. These days you need to be creative with all of these new changes in order for them to really work out for you and provide a competitive edge over others.
Last year we saw a lot of change in SEO especially because Google's algorithm shifted from semantic search to more personalized results. Here are a few tips that will help you expand your reach, increase traffic and gain credibility for your business.
Improve user experience of entire website
For the web business, a website's design is of utmost importance. An unattractive site may not garner any kind of attention and will most likely be ignored by potential users who are either looking for information or goods to purchase. If your website looks untrustworthy, outdated, incomplete, or has slow loading page time, then these users would rather click on another result in the SERPs than deal with your company without having taken an interest beforehand.
A site that is pleasing to the eye has a better chance of achieving higher user engagement. Your website should be fast and simple to use, so users are more inclined to spend time on your site. Their experience will be positive, which makes it likely for them to return again in the future or refer your name out to their network.
Make your posts easy to read
Formatting content for the web is not just about getting it to look good in a certain browser, but also making sure that people can read what you have written. As such, we need to be more mindful of how our posts are formatted when they go on social media or get published online so as to ensure their readability and increase organic search rankings.
Add Multiple Paragraphs:
A paragraph is important because it helps you convey a complete thought that can be read more easily. A reader who sees an incomplete thought may not understand what was being said, and then they won't read your post as attentively or thoroughly as someone who reads the entire story in one sitting. Paragraphs are also great for making sure ideas flow together smoothly without interruption so readers take away everything from reading your content rather than getting bored halfway through and leaving before finishing up something completely brilliant
The average person is only willing to spend 37 seconds reading your content. Readers will scan the page for subheadings that give a brief summary of what they're about, so if you want them to read beyond those 37 seconds make sure every header has more than just an informative title and actually tells readers something new or interesting.
Add bullet pointers:
The key to making your paragraphs easier and more interesting for readers is by using bullet points. When you have a lot of information crammed into one paragraph, it's much simpler when each point has its own line within the list with descriptive words or phrases that will help make what they are reading clearer in their minds.
Use images & screenshots:
Images are often a vital part of an article. Using images to illustrate points or numbers can make the content more engaging and easier to understand. The number of pictures used in an article should correspond with how complex the idea is — the more complicated, the clearer you'll need them to be.
Use the Inverted Pyramid Style of Writing
In the digital age, people have a need for instant gratification. This method is designed to meet that demand by providing all of the most valuable information at the top with less important details following below in sequence so readers can get what they want quickly and be on their way without having read any more than necessary.
Increase Website Speed
When the world wide web was still in its infancy, Google realized that site speed is an important factor for users. In a decade’s time since it became one of their ranking factors, not only has how fast your website loads changed over those 10 years but so too have our expectations as internet consumers and more importantly what we consider to be “fast enough” when browsing online. Thankfully though - Google saw this coming before anyone else did once again with necessary SEO tools such as PageSpeed Insights which will help you identify where any problems might lie within your existing code like slow downloads on mobile devices.
Effective tools to use
Scroll maps show how deep into your story users are willing to go before they tire and move on. Scrollmaps have become a popular way of analyzing user behavior online these days, as it shows what part of the page people spend their time looking at.
Heat maps are the perfect way to analyze how visitors on your site interact with a page. They show you where they click and scroll, so that you can make sure there's something for them at every point in their journey through it.
Focus on Topic Clusters Instead of Keywords
Google has had a long history of evolving, and so has its algorithm. Its objective now is to understand the intention of its users, what they expect, what they're looking for, and more specifically: What search results would best help answer their query? That's when the featured snippet box comes in handy;
You might think that creating keyword-focused content will get you to the first page of Google, but it's not enough. It isn't about looking at keywords alone; there is more to user intent than just what they type into a search engine.
Who’s your Target Audience?
If you don't understand your target audience, it's impossible to please everyone. For example, if I didn’t know anything about my readership and created content for all topics at once - including fishing gear reviews but also dentistry-related articles – then how could they be happy with me? At the end of the day creating a single piece of targeted yet appealing content is often better than producing pieces that are unappealing because they cater to too many people simultaneously.
Do Keyword Research
If you’re about to question, why is keyword research in this list, since we mentioned topic clustering, then do remember that a quick keyword search will usually reveal a list of related words and phrases as possibilities. This can then be translated into content ideas and topic clustering that help Google spiders to find relevant info about your website, signaling topics with keywords in the process.
Through keyword research, you can find what users are searching for and create content that answers their specific questions. This creates brand recognition while being educational in the process.
Brand Overflow has a vast range of tools to perform keyword research, one of the top tools is Keyword Explorer to help kick start your research process.
Refresh Old Content
You're struggling to find the motivation to write a long-form blog post? Don't worry, we have an easy solution. If you know what content your readers enjoy and want more of it then all you need is some time and creativity! Simply take one of your old pages that people love, update the information with new data (you can do this by adding a date or updating facts), add in some fresh material from another source such as social media posts if necessary into 2 sections - making sure not to overwhelm those who already read part 1, before publishing each section separately on either side of the said page for maximum exposure. This will help boost its performance in search results without having to start from scratch so now there's no excuse.
When you are constantly updating your blog with new content, there is always a decision to be made about which posts need an update. The best candidates for updates include time sensitive topics or those that have not received adequate attention in the past but now it seems they could do better if given some more love, or simply, those pages which have been getting organic traffic but can get more if altered.
Make Backlink Portfolio
In the internet age, building links is still an important part of search engine optimization. However, it is crucial to remember that high quality counts over quantity when building a strong link profile for your site. Spammy or low DA links from spammy sites will not pass much value on to other websites and can actually hurt you in rankings if they're too many! Links coming from older domains with higher domain authority have been shown time and again as having more weight than newer ones- so be sure to bolster yours by reaching out past our current generation's borders.
Search Engine Optimization (SEO) has been around since before Google was even founded 20 years ago! It’s no wonder it's evolved into something different from its original form: SEO today needs constant adaptation because technology changes so rapidly; this means understanding how everything interacts with each other and remaining up. Hope this Content helps you better understand the flow to make your SEO more efficient.
For any further query or information, you can reach out to me at [email protected] and we will discuss it further.