Google Search Operators

Google Search Operators are super powerful tools that not only help you to get more relevant search results, but it helps you in competitor research as well.

Google’s search function is one of the easiest way to find “what you are looking for online?”. You just type in any keywords in google search bar, and up comes the pages you want, right?

That's true, but to a certain extent, because keyword search can sometimes fall short, if you're looking for something that is more niche-specific or technical.
That's where Google's unique search features, called "Google operators" came into action.

What is Google Search Operator?

A Google search operator is a type of command that helps Google to find your desired results, determine your intent, and rank your site.

Example:

With one sizzling Google search operator you can go from 3.94 billion results:

To a much more specific 13.7 million results

That’s why I came up with the complete list of google operators. I have compiled this brilliant guide after personally testing each and every operator.

The purpose of this guide is to familiarize you with the concept of Google search operators and commands. This article will provide a baseline for mastering this tool and it will help you use Google to its full potential.

List of Google Search Operator:

“Quotation Mark”

Put any keyword under a quotation mark, and it will force Google to find out the exact-match for you                                                                                                           For example:- “SEO jobs”

AND

AND operator indicates that if you enter a search, it will show pages with both or all of the words you are looking for.

For example:- Content writing AND Digital marketing                                                   This query is designed so the page that comes up is related to both Content Writing, and Digital Marketing.

AND Search Operator Example
AND Search Operator

OR

OR operator indicates that if you enter a search, it will show pages with either one of the words you are looking for. It does not include pages with both or all words.

For example:- MacBook OR iPhone OR iPad.                                                               You can also use | this symbol instead of OR.                                                               For example:- apple iPhone | MacBook | iPad.                                                             With the both queries, the result returned will be related to either iPhone, MacBook, or iPad.

OR Operator Example Demo
OR Operator 

Parenthesis ( )

It is used to group the terms and operators within a single search.

For example:- Marketing AND ( Content OR Digital )                                                       Using this query, the documents returned must contain both of the words marketing content, and digital marketing.

Parenthesis Operator Example Demo
Parenthesis Operator

Minus ( - )

By putting minus operator ( - ) with any term, you force google to exclude that term from your results.

For example:- SEO -Backlink                                                                                           With this query the page returned will be related to SEO but not backlinks.

Asterisk (*)

* are placeholder characters, which can be replaced by any word or phrase.

For example:- Motivat*                                                                                                   This will result in motivate, motivates, motivation, motivational, and motivated etc.

You can also place this sign in between any 2 words to get the best possible results.

For example:- English * Teacher                                                                                       This will show result related to English Language teacher, English School teacher etc.

$

This operator is use to search the price for your requested term. That’s also works for Euros (€), but not for GBP (£)

For example:- $ iPhone X                                                                                                 This query will return the pages that have the price of iPhone X.

@

This symbol helps you search social media accounts and content.

For example:- SEO @twitter                                                                                             This will find your requested result only from twitter platform.

TIP: Don't put space in between the operators, that will discussed below.

Define

This query displays the meaning of your search keyword.

For example:- define:misbehave                                                                                       This query will return the meaning and definition of misbehave.

Filetype

This command restrict the results, within your requested file type, including PDF, Txt, Docs, PPT etc.

For example:- SEO tools filetype:pdf                                                                               This query will display the pages that contain pdf files for SEO tools.

Source

It finds out the all news results from your requested source.

For example:- iPhone source:bbc

View-Source

It gives you a complete html source code of any web page.

For example:-  View-Source:url

view-source:https://www.optimizesmart.com/10000-search-engine-queries-for-your-link-building-campaign/

This query will display all the web pages related to specific domains.

For example:-                                                                                         related:semrush.com

Intitle

In-title command only looks at the page title and searches for the requested keyword. If it finds it, then it will return the page to you.

For example:- intitle:iphoneX                                                                                             For this example, any result containing the iPhoneX in the page title tag will be returned.

Allintitle

All-in-title is similar to the in-title command, but it works for multiple words.

For example:- allintitle:apple iPhone iPad                                                                       For this example, any result containing the all words apple, iPad and Iphone in the page title tag will be returned.

Inurl

In-URL command only looks at the page URL and finds the specific keyword. If it finds it, then it returns the page to you.

For example:- inurl:iphone                                                                                                 For this example, any result containing the Iphone in the page URL will be returned.

Allinurl

All-in-URL is similar to the Inurl command, but it works for multiple words.

For example:- allinurl:SEO content                                                                                   For this example, any result containing the both words apple and Iphone in the page URL will be returned.

Intext

In-text command only looks at the page text and finds the specific keywords all over the page. If it finds it, then it returns the page to you.

For example:- intext:iphone                                                                                               For this example, any result containing the Iphone in the page text will be returned.

Allintext

All-in-text is similar to the intext command, but it works for multiple words.

For example:- allintext:apple iphone                                                                                 For this example, any result containing the both words apple and Iphone in the page text will be returned.

Around ( )

The proximity search operator lets you find pages containing two words or phrases within X number of words between them.

For Example:- apple AROUND(5) iphone                                                                 Means that the word “apple” and "iphone" must be present in the content with no further than four words apart.

Loc

This command is supposed to display the result within your requested location.

For Example:-                                                                                                           loc:"placename" keyword                                                                                 loc:“Pakistan” iphone

This search operator shows where your competitors are getting links from.

For Example:-                                                                                                   Link:website.com                                                                                                                    

This will show you all the site including the competitor's own site as well, But using the advanced query the competitors site results will be excluded from the result.

Link:website.com -site:website.com

MAP

This will force google to show the map for the location search.

For Example:- map:silicon valley

Site

It limits results to the specific website or webpage.

For example:- site:brandoverflow.com/blog                                                               This will display the blog pages, only from brand overflow.

Few practical uses of Combined Search Operator:

1: Duplicate content checker

When you want to double-check that a sentence or block of text is duplicated elsewhere on the current domain, you can use this Google search operator:

Site:domain.com “ the content you want to check for”.

If you want to check the duplicate content on others’ domains, you can simply exclude your own domain from the search result, with the help of (-) this symbol.

-Site:domain.com “ the content you want to check for”.

With this magic operator, you can also check if someone is plagiarizing your content.

2: Find non secure pages, that's non Https:

Since most websites have been switching from HTTP to HTTPS, there is a chance that your URLs are not redirecting correctly. To check if Google still has your old URL in the index, you can use their handy operator!

site:domain.com -inurl:https                                                                                     site:brandoverflow.com -inurl:https

It will show the results excluding https pages. If your website will be secure with zero http pages then you will get zero pages in result.

3: Find social profiles for outreach

The Internet is a great place to start building relationships. Want to reach out to someone on social media? Or maybe you just want some more information about them? You can find the person's contact details with this search operator and message them directly through their page or other social media account.

[Name] site:@twitter.com OR site:facebook.com                                                             Imran Khan site:@twitter.com OR site:facebook.com

4: Find sites that mention your competitors, but not you!

Play around with the Google search operators to find pages that are talking about sites you compete against, but not your site. Then try reaching out to them and ask for the mention. They may have forgotten about you or they are unaware of your existence!

Intext:[competitor1] OR intext:[Competitor2] -site:yourwebsite.com                 Intext:[iphone] OR intext:[Samsung] -site:nokia.com

5: Find guest post opportunities:

Google search operator helps you to find those websites who receives guest post, You can easily find them with:

[Keyword] intitle:”write for us” Inurl:”write for us”                                                                     SEO intitle:”write for us” Inurl:”write for us”

Instead of “write for us” you can also use:                                                               Become a contributor                                                                                             Contribute to                                                                                                                     Write for me                                                                                                                       Guest post guidelines, or                                                                                               Guest post etc.

You can even write them all together, like this:                                                           SEO ( “write for us” | “Become a contributor” | “Contribute to” )

6: Find websites which review products:

With Google search operator, you can review any product easily with:

ProductName + intitle:review                                                                                     ProductName + intitle:ratings                                                                                 ProductName + intitle:comparison                                                               ProductName + intitle:compare                                                                           ProductName + intitle:recommended                                                                       ProductName + intitle:price comparison  

Conclusion:

Google is the search engine with a thousand tricks up its sleeve. It holds mysteries, especially when it comes to using Google's advanced search operators. All in all, Google Search Operators are powerful tools for finding information that I have discussed above.

Means, The power is now in your hand. You can easily learn about your domain or your competitor's by using Google Search Operator. Just Remember one thing, Google is always working on new ideas and getting rid of old ones. So you can't expect this list to stay the same for very long. They typically retire their rarely used search operators with little warning, so make sure to check back on updated lists.

In case of any query or further information, feel free to reach me at: [email protected]