If you have been running your site for a long time, it is likely that you will have multiple pages, and pieces of content competing for the same keyword.
Which can cause keyword cannibalization, now you might be wondering what is keyword cannibalization then let's discuss it.
What is keyword cannibalization?
To make it simple, keyword cannibalization occurs when a single website intentionally or unintentionally targets the same keyword across the multiple posts or pages.
Keyword cannibalization is good or bad?
Few search engine optimizers believe that keyword cannibalization "confuses'' Google. However, in recent times there has been some indication that the search engines are becoming smarter with time and can tell the difference between different web pages' content.
Search intent is the only thing that matters to search engines. If your website content is not effective in answering the user’s intent, then the person will likely leave and never return. No matter what keyword you are using, the search engine will not rank you on SERPs.
Despite this, keyword cannibalization can be a problem.
How keyword cannibalization can be bad for SEO?
It can create problems for SEO by:
1: Ranking undesirable Pages over Desirable pages.
2: Dividing the conversion rate between two pages that should either be merged together or targeted by different keywords.
3: Competing your own pages with each other.
How to detect keyword cannibalization?
The simplest way to detect keyword cannibalization is by using tools that allow you to do so. Don't be worried about tools because detecting keyword cannibalization is pretty straightforward with the use of Brand Overflow Rank tracker tool.
Rank tracker is an amazing way to track your keywords performance and also has a really cool feature that gives you the keywords that your site is using more than once a time.
How to avoid keyword cannibalization?
You can simply use Brand Overflow’ Ranked keyword tool to avoid keyword cannibalization, and its a very less time consuming process. You just have to enter your domain link into the tool and it will give you the list of keywords that you’ve already used.
This way you can have a list of all the keywords you have used, and by cataloging your used keywords, you can be assured that you will not double up on words when writing SEO-friendly content.
How to eliminate keyword cannibalization?
Let's consider, if you find that your site has been keyword cannibalized, then what?
If this is the case, you'll want to fix it immediately. So here I am mentioning a steps that you need to follow, while eliminating the cannibalized keywords:
First, review the content on each page. If possible, try to rearrange the content by combining the information from both pages into a single post to increase search rankings and build domain authority.
Delete cannibalized posts:
Once you merge a post into a single one that's higher in SERPs then you can delete the other post or page.
💡Before hitting a delete button, make sure to add a 301 redirect for the inbound links present on that page.
To check the inbound / external links you can simply use a site audit tool.
Keyword cannibalization is a hot topic in SEO right now, that has stirred up much disagreement. Some people argue that it's an issue, while others don't think so because Google and few other search engines do a good job of understanding searcher intent.
We agree that keyword cannibalization can be a problem, and we recommend monitoring for this and eliminating any issues as they come up.
With our Ranked keyword and Rank tracker tool, it should be easier and quicker than ever to find and eliminate cannibalization issues.
What are your thoughts on keyword cannibalization? feel free to share it with me at [email protected]🙂