Are you looking for the secret to a successful blog? The art of blogging is just that- an art. You won't find any recipes with instructions on how to do it, because there isn’t one way that leads to success in this field; every blogger has their own routine and style they follow when writing posts. Writing can be hard but if you want your content to be seen by others who share similar interests as yours or are finding something that you have to offer, then make sure your SEO plays a large role in what topic or keyword topics are being covered within each post so other like-minded people will come across them via search engines by typing your primary keyword.
Google’s frequent updates to their search engine algorithms often leave many bloggers feeling disgruntled because they feel like it requires more work on their part than ever before in order to stay competitive online. However as long as you're doing keyword research, in proper ways, then your site should still be optimized enough for increased visibility even with these changes.
So, to sum up, Keyword Research plays a vital role in ranking your blog on your respective keywords. This blog will help you to understand the most effective way of performing keyword research with which you can execute a very effective keyword strategy that will play along with all the algorithm updates, if performed in the right way, that will help your audiences find the content they're looking for when searching something in your niche.
So, to sum up, a keyword research process is as easy as the three-step cake. However, alongside this blog has a very sturdy method to perform keyword research which leads to the ranking of your blog. But if you're in hurry, then you need to know the three magical words; that is Find, Analyze, & Use, which means;
- Finding the keywords
- Analyzing the keywords
- Using the keywords
Step 1: Make a List of Relevant Topics Based on Your Niche
One of the most important steps in any SEO campaign is to define your keywords. To do this, you first need to come up with a list of generic buckets – topics that are relevant for your blog post. After brainstorming five or ten topic buckets, use them as an outline when coming up with specific keyword phrases later down the line.
Keeping your blog in the spotlight is a difficult task if you don't know what topics will be popular with your audience. Think about which things people would search for that might lead them to finding and clicking on posts from your site, then make sure those are related to something you post regularly!
If you happen to have a niche website or blog where it includes information about pet animals such as cats, dogs, etc., it's important that your content not only include general information but also more specific content relating directly to the search query without fail. In other words: if there's no cat breed info anywhere present (or even just basic pet-care tips) - chances are they won't want anything else found by their search query.
Step 2: Fill the Topic Buckets with Keywords
You have the buckets you need to focus on, now identify a few keywords that are relevant to those buckets. These should be keyword phrases you feel necessary for ranking in SERPs because your target audience may conduct searches using these terms or keywords.
Let’s work with the topic bucket for pet animals from our last example, now the main step after distinguishing your topic bucket is brainstorming the keyword phrases that people might type in to search related to your blog. This might include:
- Best diet for persian cats
- 3 reasons to walk your dog
- Which shampoo to use for cats?
- Which dry kibble is best for feeding dogs?
The goal here isn't just preparing a final list of keyword phrases, but rather thinking about how someone would search for something on this specific topic and using those ideas as your keywords or starting points.
Step 3: Find Related Search Terms
Go to Google and check out the related search terms found on the bottom of the page, which you get once you’ve entered a keyword. Google takes a lot of your search terms and uses them to find related searches. For example, if you type in “dogs” the suggestions will show other terms like puppies or adoptions trying to get more information about what you want from that keyword.
Want to accelerate your search? Try going for multiple search terms generated by google and dig up to their related search terms. This will create endless possibilities of keywords for you to rank on.
A bonus treat for you all, try Brand Overflow Keyword research tools as it provide useful and accurate data that helps you in your keyword research.
Step 4: Highlight generic keywords and Long Tail Keywords in Each Bucket
Generic terms are generally not more than a word or two long, depending on the type of phrase entered. However, A long-tail keyword is a longer phrase that typically takes the form of a question or short sentence. Long-tail keywords are often more specific than generic phrases and can help you find what you're looking for with less browsing around on sites.
A good mix of generic terms and long-tail keywords help you to optimize what keyword strategy should be used for the short-term gains as well as the future goals.
Long-tail keywords helps you rank as they are less competitive as generic terms which are hard to rank for. Lets take an example here to clear things out;
- Best cat food for Persian cross cat breeds
- Cat food
Now, which of the terms from the above two are most likely to be ranked easily? The first one, as it is more specific and has less competition, and the traffic that will bring in from the first term is what you desire.
Step 5: Which Keywords are Your Competitors Ranking on
You can be successful without following the trends of their competitors. This is especially true when it comes to keywords. Although, you still need to understand which words your competition ranks for so that you can create a strategy around theirs first and foremost before branching out into anything new or different in order to avoid being seen as copying them.
So, if your competitor is ranking for any keyword that you have in your bucket then you need to better things up to rank o9n those keywords. But never to ignore those keywords which your competitors are not targeting, because that’s the area where you have the opportunity to capture the market.
To ease the process of finding out your competitors keywords, Brand Overflow has these amazing keyword research tools that give you keywords for any domains with proper detailed reports.