Link building is a simple process to rank higher on SERPs.
No matter what technique you're using, the process always involves the following steps:
- Select a page (e.g., homepage, blog post, service page, etc.).
- Determine the right "target customers" to keep up with (i.e., People who are motivated to link back).
- Vet the prospects thoroughly before deciding on one.
- Find their contact details.
- Reach out to your connections with a well-crafted email.
- Keep track of your campaign efficiently.
There are many different tools out there to help with this complex process called link building, as they save your time, efforts, and money.
So without further basics, let’s get to the tools.
Tools to build SEO backlinks:
Link building tools can be helpful for locating potential link building opportunities as well as ideas that you can use to promote your site. In this post, I’ll list the best link building tools you will need, how they work, and how to use them to build AMAZING links.
Google Search Operator
One of the best tools you can use to find link opportunities is Google itself, along with a handy list of search operators.
If you're not familiar with search operators, they are a great way to drill down into the search results and find exactly what you're looking for without wasting time on anything else. They can be used in conjunction with other tools, too!
This tool help finding a right prospects for link builders, including:
- Resource pages
- Link roundups
- Guest posts
- and More!
Searching for something on Google requires a specific way of running search queries. For example:
Find guest post opportunities:
Keyword 1 intitle:"write for us" inurl:"write-for-us"
Here, you search for a targeted keyword or query.
In this instance, we're looking for keywords that include 'write for us' in the URL and title tag.
The returned results will show you web pages relevant to your keyword and containing this either within the title, or somewhere on the page.
In practice, this will look something like this:
To learn more about the different Google Search Operators that you can use as a link builder, refer to our Google Search Operators Cheat Sheet.
💡 With Scrapebox, you can connect to your prospect list and tell it which pages of the site to scrape. It does all the hard work for you so that instead of manually finding new prospects on Google or by combing through link directories, just give them a quick call!
Brand Overflow Backlink Checker and Monitoring Tool:
Backlink checker tool helps you to perform a competitor analysis, simply entering your competitor’s domain into the tool search box.
Once you enter a domain, it gives all the backlinks that are linked with that specific domain.
Once you have a list of those who are linking with your competitor domain, you can target them to enrich your backlink profile. Once you get a link from those sites, you can monitor it with a Brand Overflow backlink monitor tool.
SEMrush backlink gap tool:
A backlink gap analysis helps you identify opportunities by taking a look at sites, that are openly linking out to competitors in the same space as yours. With the SEMrush Backlink Gap Tool, you can compare your backlink profile with those of competitors and other sites in that niche.
By default, you'll see the results from the 'best' tab, which is those domains that point to all of your competitors and not you. In addition you can view link gap prospects based on:
- Weak = Domains with less backlinks to you than competitors
- Strong = Domains that point to your site but not these competitors
- Shared = Domains that link to all entered domains
- Unique = Domains that are only linked to one domain
Google Alerts is an often overlooked tool but it can be incredibly powerful for those who know what they're doing, and anyone should have a working knowledge of how to use this free platform. Google alerts lets you:
- Track every mention of your brand online to identify new opportunities to reach out and establish a link.
- Get notified when content is published online that corresponds with your top keywords, giving you a simple way to find new journalists and bloggers who may be interested in reposting your article.
- Know when your competitors are mentioned online, so you can dive deep into who is talking about them and why.
Setting up Google Alerts is both simple and time-saving.
You will receive alerts straight to your inbox, so you can act on them.
Chrome extensions every link builder should know about:
Check my links
Check My Links is a simple but powerful extension that can crawl a web page and check for broken links.
The purpose of this extension is to double-check that there are no broken links on your pages. However, it can help SEOs find opportunities for 'broken link building' campaigns.
The Nofollow extension can outline no-follow links on your webpage, and can save you from the trouble of viewing source code or inspecting elements to see whether or not the latest link you landed at, had the rel="nofollow" attribute applied.
Link building tools are not a complete replacement for your hard work. Rather, they make your job easier through the automation of all tasks. I have entered all basic tools and extensions in this blog, and now I'd like to turn it over to you.
So simply let me know which tool from this list do you enjoy the most, or what other gardening tools should I have mentioned?
let me know this, by dropping an email at [email protected]
Happy link building!😊