Perhaps you’ve heard a little about PPC marketing and are curious to learn more, or maybe you already know that your business needs ads but aren’t sure where to start.
Well if this is the case then we have some good news for you! PPC marketing can be tricky and cumbersome to set up but you’ve come to the right place for help as this guide contains information on how to conduct detailed and in-depth PPC keyword research.
Successful SEO and PPC strategies always start with solid keyword research. After all, without knowing what your audience is searching for in Google or on Facebook ads campaigns, how could you hope to drive increased traffic?
Keyword research is the foundation of any digital marketing strategy, and its importance will never perish. Let's explore a guide to help out!
What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers purchase visits to their site. Essentially, it’s a way of buying interest from visitors on the web rather than trying to earn visual attention organically through other means like social media or blogging.
Developing a PPC advertising campaign requires a lot of research, organization, and creativity. A successful PPC campaign is the result of careful planning, from researching and selecting keywords to get conversions, each step plays an important role in generating success!
What are PPC Ads?
There are different types of PPC ads, but one of the most common among them is search engine ads. These ads appear when people do commercial searches on Google and other search engines. For example, someone looking for "pizza near me" might see an ad from Domino's Pizza in their results while another person may be shopping for Mother’s Day flowers or enterprise software, can see ads related to what they're searching for! All of these searches trigger pay-per-click ads.
As the most popular search engine, Google has access to an enormous audience. With Google's vast reach and access to the internet, they can deliver your ads with a higher potential for impressions. This makes it a prime destination for advertisers looking to get the word out about their product or service and reach as many potential customers as possible.
How often your PPC ads appear more often depends on which keyword you select, but there are few more factors that determine how successful your PPC advertising campaign will be. These factors includes:
- Keyword relevance, which is a vital process in paid search marketing. It is all about crafting relevant PPC keyword lists, tight groups of keywords, and writing the proper text for ads.
- Create a landing page that uses persuasive, relevant content and is tailored to specific search queries. A compelling, concise message with well-crafted content can go a long way in convincing someone who's on the fence about becoming one of your customers or clients!
- Creative advertising is vital to your business; your ads should be creatively engaging, so your audience take a second look.
How to Perform a PPC Keyword Research?
Brand Overflow's PPC keyword research tool provides immediate advantages for your ad campaigns. Rather than speculating based on what you know about your own business, instead find hundreds of keywords that real people are using, with additional important data such as search volume and estimated PPC costs, etc.
To get started with Keyword tool, simply enter a topic into the toolbar and select a region where you want your ads to be appear.
Once you click “Generate Report” button, you will get:
- Your topic’s Search volume.
- List of related PPC keywords with their SV, CPC, PPC difficulty ratio, and trend.
Choose keywords, wisely:
Once you receive a list of related PPC keywords, make sure to wisely choose best intended keywords among them. A well-organized PPC campaign will include a variety of different keywords with different levels of intent, including:
So you have a brand name, right? That's great! You should be using your own branding keywords for the best possible results. Brand keyword phrases are basically no-brainers; they tend to have low costs and high-Quality Scores because of their relevance to your business. Additionally, they yield excellent click-through rates (CTR) and conversion rates in comparison with other words or key phrases.
Moreover, these keywords also helps you increase brand awareness.
Commercial keywords are the most valuable terms in your PPC arsenal. These high-intent, bottom-of-funnel words and phrases should be at the top of any advertiser's list.
Long-tail keywords are the long, highly specific, unique phrases that have lower costs and less competition.
It's a good idea to allocate some budget toward competitive keywords. It allows you to get your brand in front of people who are looking for the product or service that is offered by competitors, and will result in more website traffic for you!
To get your competitors' PPC keywords, you can use the Brand Overflow PPC keyword tool. With the tool, you just have to enter your competitor's domain URL into the tool; and it gives you a list of your competitor's keywords.
Once you've create your own campaigns, the best way to stay on top of them is by regularly monitoring their performance. You'll need to regularly manage them and make sure they're running smoothly, or you might risk losing account effectiveness.
It's even been said that regular account activity is one of the best predictors for a successful campaign! Make sure you never stop analyzing how well things are going with your respective accounts by checking in on their performance often so nothing falls through the cracks.
Also make sure to remove those PPC keywords that are not working well for you, and add new keywords instead. In case of any further assistance feel free to contact me at [email protected]
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