WordPress itself is an SEO-friendly website's CSM. That's why most people go for WordPress, and 39.5% of total websites on the internet are made on WordPress. But eventually, only launching your WordPress website would not bring in a lot of traffic and would not help you to rank alone, for that, you have to keep in mind some other SEO tactics to achieve ranking and get traffic.
Along this blog you will find some easy yet most intelligent SEO Tips to optimize your website and get more traffic.
1. Install SEO-friendly WordPress Theme
To start your SEO-friendly website journey with WordPress, you have to first install a WordPress theme that is SEO-friendly and we have many guides to help us with choosing one. When you initially install WordPress you get a default theme, which is most probably not the best fit for your SEO-friendly website, for that you have to find one from many free themes that WordPress itself provides. Another way to ease your research for the theme is ThemeForest, where they have unlimited SEO-friendly themes to help you out.
2. Install Free SEO Plugin
So, to start your website optimization on WordPress, you need to first install SEO Plugin. There are many free plugins available, one of them is Yoast SEO. This plugin will help you to perform SEO easily and will tell you the best practices for SEO.
For this blog guide, we have used Yoast SEO. To install a plugin, head to "Plugins" on the left side of your WP admin menu, and click "Add New", then type in "Yoast SEO" in the search bar to get these results, then simply just click "Install Now". And don't forget to "Activate" the plugin once it is installed.
3. Submit your XML Sitemap in Google Search Console
To let Google know and crawl your sitemap, you need to submit your XML sitemap in Google Search Console, to do so, go to domain.com/sitemap.xml, copy your URL, Go to Google Search Console > Sitemaps (on the left side of the page) and add the URL there.
4. Perform Keyword Research
Keyword Research is the process of understanding the terms your prospective audience uses when looking for something similar that you have. With keyword research you tend to know for which keywords you want to optimize your content around & rank for. Keyword research make the process of optimization easy to handle, because it narrow down your research to almost half.
Keyword is the primary element which you should be thoughtful of, before starting to optimize you content for, because if you optimize your content according to a keyword that no one really searches for, then there is no point in optimizing it, as it will get no traffic and so you will not reach you primary goal that is to sell something or get attention to.
So, for the keyword research process, we have multiple tools, & Keyword Generator is the one that will help you in identifying your keyword for optimization.
It's really easy to use the Keyword Generator tool, just enter a keyword, your targeted location, & the language, and you're good to go.
5. Custom URLs for Pages & Posts
You can easily change the default URL and create a more keyword-focused one.
For example, you wrote a blog about ‘The Best Cat Food to Buy In 2021.’ WordPress will use your page title as the URL, which may be lengthy or short on SERPs depending on how you set up permalinks for your website. However, if there are particular keywords in this post's headline that relate well with what it offers then we recommend using custom URLs so they appear higher in search results when people look for similar topics.
Initially, the permalink which is made by default after entering the title would look something like the above. But you can always change according to your primary keywords or your choice by simply editing the permalink in the right menu of the WordPress post editor.
6. Optimized Title Tags & Meta Descriptions
You might not think your page's title tag is important, but it actually tells users and search engines what your page is about. It can also improve on the clickable text you see on Google results pages.
The SEO plugin that we installed, Yoast SEO, works progressively in building title tags & meta description, but you can always edit it according to your choice.
It looks something like this, when unedited;
You can always edit it and the green status bar shows how much your title is optimized.
7. Use Internal Linking
You need to use internal linking within your content to help establish topical relevancy between different pages on your site, and also provide links from external sites, which will help in providing authority to each page of your site.
Adding in a link is really simple: just highlight the text you want as anchor text for the URL or search term that will be linked. Then click the "link" button in the toolbar.
Then simply add the URL you want to be linked;
8. Add Alt Text in Images
If you're going to use images in your content, make sure you add alt text with them. This is not only a web accessibility concept that aids visually impaired users with screen readers, but it also aids search engines in understanding the meaning and definition of an image. But you have to be very diligent while adding the alt text that it always tells the description of what it shows in the image.
To do so, you have to select your image and go to "Image Settings" in the block section at right side of the WordPress Editor.
9. "Last Updated" Date Format
A repetitive question that you're often asked: Should I be updating my evergreen content regularly to make it up-to-date and relevant, or should I leave the date of publication unchanged? One suggestion is using 'last modified' or 'updated on', so users can see when your posts were last updated and this helps search engines as well to keep your updated content in indexing. And there are plugins to do it easily, one which we use ourselves is the "WP Last Modified" plugin.
Always keep your articles fresh by frequently adding new material with current information, one simple solution is to use ‘Last Modified’ as an indicator - both for readers who want reassurance and search engines looking for relevance.
Starting your website on WordPress is going to give you a very unique experience that will be easy and intelligent as well. As WordPress is itself an SEO-friendly CMS, you really don't have to put in a lot of mind and effort, you save a lot of time and errors. This all will help you to outrank your site from the competition.