I'm sure you must have heard the term “bounce rate” before. Marketers are always looking up for new ways to increase their conversion rates and reduce their bounce rate. but what exactly does it mean and how does it effects?
What is the bounce rate?
Hence, the bounce rate is the percentage of visitors who leave your website after viewing only one or two pages. It indicates that you are not meeting your visitor’s expectations, and you need to improve their experience.
Google defines bounce rate as:
“The percentage of single-page visits, in which visitors left your site from the entrance page”
How to reduce bounce rate?
Here I have compiled some tactics with my previous experience, that you can use to reduce bounce rate:
1. Create attractive GUI
Ensure a great user experience by starting with a design that is both aesthetically pleasing and functional.
This is because it builds a trust bond with the user, and visitors love spending time on your site.
2. Improve content readability
Most of the time visitors just bounce back, if they can't understand your content or they can’t find any relevant content.
To reduce bounce rate, start by creating relevant content in an easy-to-read format:
- Use subheadings to separate different sections of your article. This way users can skip around more easily if they're only looking for specific information about a topic.
- Write short paragraphs with clear explanations so that it's easy enough even someone without any background in computers or technology could understand them.
- Include bullet points where appropriate.
- Break up the text with custom images, graphics, and screenshots to illustrate difficult concepts.
- Include a table of contents at the beginning so users can jump straight into the desired section.
- Revamp old content.
3. Boost your site's speed
To make your users happier, it's important to get a page loaded in less than 2 seconds. If they have to wait any longer, then the chances increase that they'll bounce and head over to one of your competitors' sites instead.
If you want your visitors to view the content of your pages, then your website's speed should be maximum and your page load time should be minimal.
You can increase your website’s speed by:
- Using compression tools to reduce image sizes.
- Using web-safe fonts such as Arial, Helvetica, Courier New, and Courier, etc.
- Upgrade to dedicated hosting instead of shared hosting
4. Make site search simple
A site search is an excellent way for a user to find what they are looking for.
This feature must be available on your site, so your user can easily find whatever they're looking for, and never go to your competitor's site.
5. Easy navigation
To ensure that visitors have a smooth and enjoyable experience, start with an easy-to-navigate design.
Navigation is like road signs, visitors need intuitive navigation to easily find content that they are looking for. If the site does not have a clear and easy-to-understand navigational system, visitors will most likely bounce from the website.
6. Include useful internal links
Internal links are a fantastic way to keep people on your website.
Useful internal links help you reduce bounce rate and make it easier for users to find what they're looking for.
7. Ensure to open external links in new tab
Remember that opening links in new tabs will help increase the amount of time a user spends on your website. This helps because this way, they have more than one page open at once!
Did you know that WordPress has a plugin to automatically open all of your external links in a new tab?. If your website is not on WordPress then you can simply add target=”_blank” at the end of your link.
8. Fix broken links
Broken links can have a very negative impact on your site. A large number of broken links only create a poor user experience and drive your bounce rates up.
To avoid this disaster, use the SEO audit feature to crawl error reports. It will help you identify all of the broken links on your site, So you can fix them as soon as possible.
9. Use only exit-intent popups
You may have read that pop-ups can increase your Bounce Rate. But do you know that you can use Exit-Intent Popups, instead?
Exit-Intent Popups are a special type of popup that only shows up when someone is about to leave your website. This way Exit-Intent popups can reduce your website bounce rates.
10. Make your website responsive
Ensure your website is optimized for mobile devices by making sure it has a responsive design so that both mobile and desktop users can have an excellent user experience.
In this article, we have discussed a few important tactics to reduce the bounce rate. Because it is considered as an important metric in the SEO world. It helps you to increase the user experience of your website, search engine rankings, and conversion rates.
By applying above mentioned tactics anyone can achieve those SEO benefits and better user engagement.