As your business grows, the amount of pages on your website also starts to grow. The time and effort it takes to properly optimize these new web pages can be exhausting. You are left with hundreds upon hundreds of individual tasks that require SEO optimization for each page you create or edit in order to get backlinks from other websites linking back towards yours through search engine results pages (SERPs).
Maintaining a website can be difficult given how many pages and content need to stay up-to-date with current trends. Bad links, messy structure, and deoptimized content all affect visitors' experience of your site which in turn has repercussions like increased bounce rates or higher ranking for competitor sites instead of yours.
SEO clean-up is the process of checking pages on your website and making whichever adjustments are necessary to make it SEO-friendly and making the content SEO-focused.
SEO clean-up can range from a few minutes to days depending on how many tasks need completion. There are five steps to SEO clean-up that help you keep track of all of the SEO actions you need for each web page.
Now is the time to view your website with a fresh set of eyes. Before you get started on SEO clean-up, take some time and examine how search engines see it by using an SEO audit tool. These SEO tools can help make SEO clean-up quick and effortless, And Brand Overflow SEO Audit Tool is one of its kind.
Let’s get started with an easy-5-steps process of SEO clean-up strategy;
Clean up your Site/Content structure
Your site's structure can make or break your search engine ranking and customer experience. Your site's design, structure, and layout can affect your customer base in a variety of ways. A successful website is one that not only showcases the services or products you offer to customers but also provides them with an enjoyable experience from start to finish.
To make your site the best it can be, you need to get creative with how you present information. One way that this is done is through thoughtful navigation design for a site menu.
Your site menu is one of the most important elements your visitors will interact with. You want to keep it simple and focused, so they can easily find their way around your website without getting lost in a sea of menus or overwhelmed by too many options.
If you have too many menu items it will confuse visitors and distract them from what they want to do on your site. It's a lot like when you walk into a grocery store with tons of different departments and products, but no clear way to find the things that you need.
Your website is the best place to show off your company’s personality and voice. One of the most important aspects to consider when developing a website is your content. If it doesn’t align with what you want, then there are likely going to be some serious problems down the line that will need immediate attention and resources. You should always make sure you know who your target audience or customer base is before creating any new content.
Create relevant categories for your pages to make it easier and more enjoyable for visitors. Splitting a site into easy-to-navigate sections is great both from an SEO standpoint as well as the perspective of end users who are able to find what they're looking for quickly without having to trawl through all the information on one page. Basically, you can categorize your pages as product pages, blogs, services, contact, and so on respectively of the content you have on your website.
Clean-up the content
The key to breathing new life into your site content is through organization. Start by sorting the web pages and content, then organizing them based on relevance, importance, and performance. Place the most relevant web pages at the top of the hierarchy so that they are easy for visitors to find; many people will not go looking around if it takes too long or requires a lot of effort.
It's important to know what your website is missing, how visitors are navigating the homepage, and content that can be improved. This will provide insight into better serving visitors/potential customers in order to hopefully increase revenue.
Remove or Redirect broken links
A broken link is an unfortunate error on a website that leads to nowhere. These errors are usually due to carelessness or outdated links, and can be frustrating for your site visitors who click the button in vain.
Broken links on your site are a chance for you to rebuild and reorganize. You can easily find these broken links with the Crawl Errors report in Google Search Console or Brand Overflow's SEO Audit.
Following are some error codes that may occur due to broken links on your website;
404 Page Not Found: the page doesn’t exist on the server
400 Bad Request: the host server cannot understand the URL on your page
Bad host: Invalid host name, the server with that name does not exist or is unreachable
Remove bad links
Before we dive into talking about how to remove bad links, initially we need to know what are bad links? So according to Google’s Quality Guidelines, that states:
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”
Link building is an important part of SEO and it's essential to be aware of certain types that can hurt your site. Some links you should avoid are those from press releases, private blog networks, or link farms since they will get your site penalized by search engines such as Google.
A good link is the key to a successful website. Good links come from high-ranking sites, like wikipedia or google; your industry’s websites (such as blogs); and non-spammy sources, such as social media posts.
You might be thinking why you would need to take action so quickly when the bad links are harming your website. But gradually your site rankings will decrease and people won’t find it on search engines anymore, which means that there is no way they can make a purchase from your store or sign up for an account.
There are a few steps you can take to remove links from other websites that reference your site. First, search for the website hosting those links and find their contact information so they may be contacted directly about removing it. If no reply is received agreeing with the removal of the link or if one remains active after contacting them, then there are more advanced actions to complete.
After doing everything that was possible from your end, and still any bad links are actively linked to your website, then the final call is to disavow them, it’s a simple process that you have to perform using Google Disavow tool.
The Google Disavow Tool is designed to help those who have been targeted by third-party link schemes. If you’ve tried everything else, the tool will take care of it for you.
The simple process is as follows;
- Define the spammy links you want to be removed.
- Create a list of all the links you want to disavow, and each domain is entered as a separate entity.
- Finally, upload that list as a .txt file in the tool.
In order to make your website appealing for visitors, you'll need images. The visual aspect of a website is sometimes just as important as the information being shared, so it's best that these are properly displayed too. Images can also be used in SEO and help boost rankings, making them an opportunity not to miss out on.
Initially. Compressing your images will help like wonders in the long run, as they will stabilize the page load time. Load speeds are important for site visitors. When page load time increases from one second to three seconds, the bounce probability can increase by a whopping 32%. The faster your pages load, the more likely people will stay on your website and enjoy themselves there. If you want better results with web traffic then make sure that all of these factors like loading speed are taken care of.
For compressing images and photos, there are many plug-ins for WordPress and several libraries if you are working in any language, such as html, css, java, or others.
Eliminate Duplicate Meta-data
When building a website, it's important to keep in mind that the title tags and meta descriptions of your pages are what show up on search engine results. If you neglect this step when adding more pages, there can be too-similar titles or duplicated metadata affecting how people view your site and how Google reacts to it.
With the help of a spreadsheet, you can find and tag all your duplicate content with unique title tags and meta descriptions. This will provide an excellent SEO boost for any website in need. If you find it difficult to write meta title and meta description for each page, as a website may have many web pages, you can always look up to different tools which helps to write great meta title and meta description, one at the top of my head is Conversion.ai, a brilliant tool present to help you with your content needs as well.
Title Tags: The Most Important On-Page SEO Element.
In order to rank well in search engines, you need a good title tag. They can be the difference between being seen or not with only one word! So it's important that your titles are creative and reflect what people will search for on Google - which is why they should begin with keywords and end with your website name (or brand).
Regular SEO Clean-Up for Better SEO
Make this SEO clean-up a regular activity, be it in 1 month or 3 months. This will start affecting your website occurrence and you will see obvious results soon. Performing SEO clean-up will only help you in optimization of your website. Never to leave a website without maintenance, keep revolving your website around your consumer demands and building it upon your business goals.
Hope this informative blog will help you. If you have any query related to this blog and want to know further or discuss it, feel free to reach me out at [email protected] or visit Brand Overflow blogs to know more.