Everyone is in the midst of fierce competition. Brands are stepping up their game, but that doesn't mean you should give up without trying your best! You can get success if you have fantastic content to back yourself up.
You must be familiar with this myth that "Content is king" but without good SEO, it will be at the mercy of Google's algorithm. It will be only visible on page 10 of SERPs, which will not generate any satisfactory traffic. Likewise, once you get ranked on page one of SERP, but your content is not impressive/useful. Then it will be of no use to you and you will suddenly start losing ranking.
It’s not a secret that SEO and content go hand-in-hand.
It's not even a surprise, but it’s just worth remembering!
In this blog, we're going to discuss the real secret of creating SEO Content that can rank well with Google and resonates in your reader's mind.
There are few simple rules to generate SEO content, and all of these steps boil down into a few basic guidelines:
1. Decide your goal
The first step for any business owner is to determine their goals. Your goal will then dictate what type of content you should focus on.
Your goal could be anything, like getting visitors on your site to drive sales, monetizing the website with ads, and etc etc.
2. Identify Your Exact Audience
Consider developing marketing personas, The truth is that personas are the perfect way to map out what your site visitors and customers would be looking for in a website.
Surveys and analytics software can help you better understand your ideal site visitor or customer.
For Example: As the world becomes less interested in reading, businesses targeting teens may want to focus on updates that are quick with fewer words but full of images or videos.
3. Keyword Research
Keyword research is an important part while building SEO content!
You can use tools like Keyword Generator to get thousands of keyword ideas that could be relevant to your persona.
You can also find good keyword research techniques here.
4. Prioritize Content
After doing keyword research, you need to prioritize which Topic you should target first.
The first few weeks of content publishing can be tough, but once you start creating and posting content every week or even once a month, you'll find what posts are most engaging for your readers based on the response via comments. As time goes by, feel free to adjust accordingly!
5. Create content Calendar
Once you have an idea of who your target audience is and what they are interested in, then it's time to plan out a content schedule. An editorial calendar will dictate when new pieces with specific topics should be published based on the ever-changing needs of your users.
TIP: A calendar can go wrong if the marketing plan changes in the middle. So it's best not to plan out things for more than 6 months and risk wasting your time on something that will change anyway.
6. Make Headlines that pack a punch
Every marketer knows the importance of a good headline. But how do you actually come up with one that packs a punch?
There are many ways to spice up a boring headline. You can do this by adding numbers, using words like "best" or "facts", and including the word “difference” in a heading when two topics are being discussed side-by-side.
You can make your headlines keyword-rich so that readers know what they are getting into when reading, as well as the search engines.
7. Incorporate Images
Images are a great way to make your posts POP! People love visuals, so adding an image can create a real impression.
8. Get Natural Backlinks
Creating user-friendly content helps you to increase the shareability of your content. It also raises their likelihood of getting linked to other websites.
Getting backlinks are really important, since adding links to your new post can help it get indexed and start ranking quicker, it also helps you to build a relationship with others in your niche.
To better understand it you can check out this blog: What Is A Backlink, And How Do You Get One?
9. Monitor your Activities
Stay on top of SEO-friendly content by monitoring your efforts. Google Analytics is an easy way to track page views, average time spent on a page, and bounce rate. If you see a high drop-off in addition to low average time spent on the page, that's an indication that your content was not relevant or interesting. You can also take a look at social interactions (shares, likes) for ideas of virality and the popularity of posts.
Looking at just these few metrics will give you enough information about which types of content pieces your user likes so that you can repeat the successful strategies later.
Writing content can seem overwhelming at first! But understanding why it is so essential will give you the push to start writing for your consumers.
Remember that both SEO and content are important pieces of the puzzle, so it’s important to use quality techniques for both.