There are days when you'll have to sit down and just start writing for hours on end. For others, it's impossible no matter how hard they try. The fact is that regardless of your level of skill with the written word, there is more than meets the eye in terms of creating a well-researched article or blog post that performs well in search engines. A lot goes into crafting content--from finding relevant keywords to using engaging graphics--that isn't easily done by yourself without help.
So, we have come up with 4 easily achievable tips to write SEO-friendly articles or content, with some best performing tools.
Use a Research Tool to find SEO-focused topics
Deciding on a good topic is the first step to writing an article. So whether it's inspiration or frustration with not knowing where to start, The Brand Overflow Keyword Explorer Tool can help. This helpful piece has been designed specifically for helping you come up with great new articles while also giving useful information such as keyword suggestions.
The Brand Overflow Keyword Explorer Tool is the ultimate SEO tool for brands looking to outrank their competitors and connect with an audience like never before. With a few simple searches, it gives you access to trending words on Google along with all of the detailed information you need about them: from search volume trends, changes in popularity over time, potential negative sentiment associated with each keyword, as well as related keywords that our algorithm believes may be relevant too.
Once you get into the tool, you’ll see a huge pool of keywords, which we have grouped together based on their relevance.
Then you’ll learn about the main keyword’s CPC, Difficulty and Search Volume over time. And level wise keywords. What does it mean? It’s an in depth layering of keywords, Google wise. So you know on what level you want to rank your keywords later.
Then via the table, you’ll see multiple related keywords that you can rank for in your niche. The metrics that we tend to show are the ones which are meant to be really important by Google itself.
With what sentiments are people connecting the particular keyword to? Like upcoming Google updates tend to overwhelm people, so people searching for google updates would link to negative sentiments, and likewise.
How similar is the keyword to your primary keyword.
Shows the avg. trend volume fetched from Google trends of the keyword.
Cost-Per-Click of the keyword in the selected region/location.
Difficulty score of the keyword by AdWords in the region/location.
Search volume trends of the keyword in the past 12 months.
Finally, we have collected our list of topic ideas and narrowed it down based on their relevance to different demographics. Knowing who might be interested can help us craft engaging articles tailored specifically for those audiences - so let's get cracking.
Use Keyword Tool to determine your target keywords
The next step is to find the right keywords for your content. The best place to start are some of those niche-specific tools you might not know about yet but should. The simple yet powerful Brand Overflow Keyword Tool will help you to find the most valuable and overlooked keywords in your niche for writing a great articles which will help you rank well on SERPs, for that start from low hanging fruit keywords, which lesser of people are targeting but has an impact more than one can think.
If you're feeling overwhelmed by the sheer amount of options out there, never fear. It's easy to filter through them and find what interests you best with a few clicks. You can check your keyword relevance, volume or cost per click; see competitive density and trends for keywords that are tough competition; or filter through features.
But don't be afraid to explore when it comes time to search - just remember all these helpful tips so that everything goes smoothly from start-to-finish.
Now that you've selected some potential keywords to target, it's time to get your keyword list down from four digits to just the handful of best ones. Here comes your own research via Google itself.
What is the best way to get people reading your article? The answer may lie in old-fashioned keyword research methods. To perform well, an article must be informative and factual but also cater directly towards user search intent. It needs to provide them with what they are looking for or at least give them enough information that can satisfy their curiosity before leading them elsewhere on the web if not satisfied.
To do this, the best place to start is with Google itself. Type in a query that's relevant to the article you are currently writing and find out what people are searching for. Simply type in a keyword or phrase into the search box on Google and see which websites rank highest (if any). Then, look at those sites.
You can’t just write a boring article - if you want to reach the top of search rankings, make sure that your content is engaging and creative. Once you have figured out what will boost your articles in the ranking system, it's time for all those little facts;
The following advices has been compiled from years of SEO research by experts across industries:
- Use keywords as often as possible without sounding redundant or spammy (they are important!)
- Create relevant links between posts on different pages so readers don't get lost when clicking through related topics. Try linking with other social media platforms too.
Keep track of traffic and which posts are bringing in the most visitors - your analytics program will record this data for you. If people aren't engaging with your site regularly, maybe it's time to re-think some content.
For those of us looking for quality content, finding a good website to start with can be challenging. Luckily there are Google search operators that help you find the site’s highest ranking work on google. One way is by using “site:” before their website and adding what keyword you want from their database.
Now you have all the information to write a fantastic article. The final step is coming in, and that’s writing good content utilizing all of your research factors. And then optimizing it accordingly.
Optimize your Headings, Meta data, and URLs
As a final tip for how to write an engaging article, it's critical that you make sure your content is optimized for search engines. Let's dive into some of the places where keywords can be strategically placed throughout your text, meta tags, & URLs:
Optimizing your content
A well-optimized article is one that includes keywords in its heading tags. In particular, H1 headings should have the keyword at least a few times and then H2s can be used to include related words or phrases for multiple pages on your site. This will help you with SEO because Google still checks all of these sections when determining which page gets shown higher up in search engine results.
For the article body, start with the basics, most notably your article title. Use relevant keywords for your title but don't overdo it or be overly keyword focused just for the sake of search engines. You want to make sure that your content is actually valuable to users.
You should include keywords in your title, body and header tags. Including these will not only help with SEO but it'll also make you a more credible source when people are looking for information on the Web.
Keyword Cannibalization and Stuffing
Google has a ranking algorithm that assesses the quality of sites. Keyword cannibalization occurs when you have articles on your own site competing with each other for rankings in Google’s search engine, which can be detrimental to SEO because it dilutes link authority and keyword relevance between those pages.
What does that mean exactly? It means if your article is competing with another one of your articles for the same rankings in Google, it's kind of like you're trying to have two winners. The algorithm will automatically evaluate which pages are more relevant and help those rank higher.
Make sure not to cannibalize your ranking by optimizing for keywords that you are already ranked on. Note it down somewhere, so you know which keywords you might not target for which you are already ranking for.
Keyword stuffing is a technique seen in articles where the writer repeats keywords, unnecessarily uses keyword-specific words and phrases that are not relevant to the article topic, or includes filler text just for search engine optimization.
Signs that you’re stuffing your article with keywords are: repeating a keyword unnecessarily, using words where it doesn't belong because they rank high in search engine results.
Using keywords in a natural, non-forced way is dynamic SEO. Dynamic SEO is organic optimization where you twist words around and flow them naturally into your content but without the use of any filler text or repetition.
Optimizing Your Meta Content and URL
The importance of meta content has never been stronger. When you publish a high-performing article, it's your duty to give the best chance for success in every way possible: optimizing title and description as well as URLs . This means doing everything within your power to make sure that people see what you have written and are compelled enough by its language or information value, so they can't help but click on it when browsing online.
Some of the tips that you can use when writing meta title & meta description are;
- A good article title is short, catchy and tells someone what they should expect to see (under 60 characters).
- A description can be used as a long-form sales pitch if it's compelling enough since the reader has already clicked on your link (between 140-160 characters).
- Make sure you include one or two keywords in order to optimize for search engine results pages (SERPs).
- Your call-to-action should also reflect this so that readers know how quickly they need to take action following reading an informative piece of content
Some tips to make your URLs unique and SEO-Friendly;
- Catchy and easy to read.
- Use your primary keyword.
- Should be of 3-5 words.
- Doesn't contain any Cyrillic/special characters.
Once you are done implementing these tips, use the Brand Overflow SEO Audit Tool, to keep an eye over your site or article.
Hope you find this article helpful, and if you implement any of these tips to your article before publishing you are good to go. For any further query or information, you can reach out to me at [email protected] and we will discuss it further.