What is a Backlink, and how do you get one?

If you're wondering about what is Backlink and how to build it? then this post will give you the basics of all that you need to know!

In the world of search engine optimization, backlink building is a crucial component to drive organic traffic and get your site ranked as high as possible, especially in your competitive industry.

If you are wondering how to get started or why you should opt for this approach? Then this post will give you the basics of what you need to know about backlinks.

Link building is a way to acquire hyperlinks from websites on the internet.

A hyperlink, or just called a link, allows users to navigate web pages online. Search engines use those links to crawl through websites.

Link Building and its Navigation Flow
Link Building and its Navigation Flow

Hyperlinks can actually help you to increase your page rankings when they're coming from other popular sites on the web.

Backlinks help you to get your website on top of Google SERPs.

The Internet is a wonderful place. It's great because when someone links to you, Google notices and pays attention. If the website has high-quality content and tons of other people linking back to them, then chances are good for you to rank well in search results.

Backlinks Winner
“The more links you have, the better your site will rank.”

Link building is a great way to not only increase your rankings but also have other advantages which can benefit your business. For example, link-building helps you to build relationships with others in the industry. It's also beneficial because it sends referral traffic from those links back to you and increases your organic traffic! And of course, let’s not forget about branding benefits.

There are many different types of links that you can build for your site, but there are only three types of backlinks when you get down into it.

Dofollow backlinks are the most valuable type of link when it comes to SEO. When you put a do-follow link on your site, Google will know that this is an organic, trustworthy, and worth noting website for other people’s search results.

Do-follow source code looks like a regular link, easiest to put in place:

Dofollow Backlink format
Do-follow Link Example

The no-follow link does not count as a point in the page's favor, so it doesn't boost page rank and does not help page placement in the SERPs.

No-follow source code looks like this:

Nofollow backlink format
No-Follow Link Example

The HTML markup for these links is similar to do-follow links, with one big difference — the “rel=nofollow” tag.

This is a new attribute for sponsored links, Affiliate links and Ads.

Sponsored backlink format
Sponsored Backlinks Example

NOTE: NOTE: In the good old days of SEO. All you have to do is focus on backlinks and you get on the first page in SERPs. But that’s not the case anymore! You’re gonna have a bit of a hard time ranking without lots of awesome quality content that people actually want to read.

Guest Blogging:

Guest blogging is one of the easy-to-do link-building tactics.

How does it work? You write an article for another website in your niche, and they publish it on their site! And you link to yourself from that article. You can also add that post link to your website in the author bio.

This way, you can get some good visibility back onto yourself.

Finding good guest post prospects is easier than you may think, but with a few tricks. For example, the query "topic + intitle: "write for us" will give sites actively seeking out writers on that topic.

Backlink through Guest Building
Try it Yourself

Most of the sites are open to taking guest posts, even if they don’t explicitly state it. Think about it like this, why on earth would a site turn down a well-written, free piece of content that has the potential to attract visitors to their site? They wouldn’t.

Broken link building is a simple three-step process:

  1. Find an existing and relevant dead resource.
  2. Create something similar to it.
  3. Ask anyone linking to that broken resource through their site or in social media to point them in your direction.
dead link quicksprout


Align Social Signal:

Aligning social signals is a must if you're serious about building out your backlinking strategy and rising through the ranks. If people like, share or comment on something you post from a Social media channel, it will tell Google that this topic really matters. It means this blog will probably rank higher in search results for related topics too!

Stay up-to-date with your competitors by checking their websites for new posts and updates.

The best way to replicate your rivals’ success is by studying their backlink profile and analyzing what methods they use for promotional purposes. If they get links through guest blogging, you can try becoming a guest author on the same sites.

NOTE: The best way to assess your competitors is by monitoring their backlinks. To get started, you'll need a good quality backlink monitor tool such as the ones listed in "10 Best Backlink Monitor Tools 2021", or you can simply use the Brand Overflow backlink monitoring tool.

Final Words:

These are the few tactics to build backlinks, but wait you can't buy them.

Buying links or participating in link schemes is a violation of Google’s Webmaster Guidelines. So we do not recommend buying any links whatsoever because it's risky and you may receive a penalty should the search engine catch you!

So if you had plans to buy links, we recommend reconsidering. It's not worth the time and risk of getting manual action by Google just for an extra few clicks on your site.