What is a Slug and Why They Matter for SEO?

The URL slug is an important aspect of your content's on-page SEO. Learn more about slugs, what they are, & how to create them.

What is a URL slug?

What is a Slug? A slug describes the web page name of your blog post or article. It can contain letters or numbers but no spaces are allowed. It is the part that starts after a forward slash in a URL to describe the sub-directory or a blog post.

For example;

Blog post: www.brandoverflow.com/blog/what-is-search-intent

Feature page: www.brandoverflow.com/seo-audit

Why is a slug important for SEO?

Slugs are a fantastic way to include keywords in your URL structure that can help Google rank content for specific search intent. The example above demonstrates how the slug is able to communicate what type of information will be on the webpage, which means users may have an easier time navigating through web pages when they're linked together based off of their slugs.

A good slug should make it easy for people and machines who want to find just what they are looking for online – this goes back again into considering user experience as well.

Websites with cryptic URLs are a problem. They're not only hard to remember, but they make the website seem unreliable and unprofessional.

A slug is that web address you see on websites like Facebook or Google+, where it can be difficult for users to read what's going on because of all those confusing characters: ***********?-*[email protected]!#"&^%[email protected]#()_+{}|[]". These slugs don't look very trustworthy either - this means nobody wants to click them.

URL slugs are important because it's the part of the URL that people use to share links on social media and in emails. The more you're shared, the better your search engine rankings will be and you are shared only when your slug looks easy and authentic.

The importance of a strong, descriptive URL is far more than just for SEO or basic website navigation--a catchy URL helps make sure that visitors who come across you on social media will be able to easily share it with their friends using any platform. A good URL slug ensures that the Google crawlers can find your page and know what they're going to get when they arrive.

Slugs are important for search engine ranking

The more creative your URL is, the better. Google weighs a lot of factors when deciding where to rank you on its search engine because it wants people to find what they're looking for with as few clicks possible; one way that's just dying in SEO rankings these days are those boring URLs which include nothing but letters and numbers.

Using keywords in your URL can help boost ranking for specific words or phrases while also making them easier for audience who use Google Search (or any other browser) to locate information about products and services related specifically to their needs.

A good example of this is the URL www.example.com/store/cell-phones, which lets users know right away that this site will likely carry cell phones in some form and therefore it is less time consuming for them to find what they're looking for than if the URL included nothing but letters and numbers like http://www.example.com/0q3tt6y?-*[email protected]!

Difference between URL & URL slug

A URL is the entire web address of a web page, however the URL slug is the last part of a full URL. This means that it identifies what page you are on, not just how to get there from somewhere else.

Poor URL Slugs

Poorly structured URLs can be very off-putting to a user, and they may not click through. This is the reason why adding this kind of information on your site has been recommended for years now - links like these have become commonplace in spam email messages, phishing attempts or malware sites; so it's important that you stay ahead of the game by ensuring that all links are properly formatted.

For best user experience and for indexing purposes, it is always worth trying to customize your URL slugs. Make the slugs as simple as possible so users can find your pages with ease.

URL Best Practices

Start a URL with HTTPS

HTTP is a complicated and secured web protocol, and if you don’t have this security feature on your browser, it can cause major problems. For example, one out of every four people will not continue through to an unsecured website that their computer or phone has deemed unsafe because the message alerts them with warnings about potential privacy breaches.

A URL starting with HTTPS will not have that problem. It will alert customers and users alike to rest assured that they are on a secure website, before proceeding to your site.

Have a clear Domain

Adding a domain name to your brand is an easy way to make sure that you are easily found on the internet. For example, with " https://www.brandoverflow.com" it's clear where you'll be going when clicking through because the company’s branding and URL address are similar in nature.

These days, domain names are everything when it comes to search engine ranking. Your website’s URL should be clear, direct, and easy for users and search engines alike to understand where they will be going when clicking through.

Use Subdomains

If you want to make things clearer and smarter, start adding subdomains for different web pages within your website. Like, blog page, contact page, enterprise page, and any other page that allows the user to move from one experience and information to another, it needs to get a separate subdomain.

If you want to read the latest articles and blogs on a website, then it is a good idea to add this subdomain: https://www.brandoverflow.com/blog/. This URL will take you directly to our blog with all of the recent posts.

Brand Overflow SEO tool lets you to know which of your URL slugs are not up to the mark and what has to change.

Final Takeaway

Trying to rank in the search engine should not be your only focus. It can also help you with branding and even social media marketing, as well. One easy way that it does this is by using keywords for URL naming schemes.

Hope you find this article helpful, and if you implement any of these tips to your website's URL you are good to go. For any further queries or information, you can reach out to me at [email protected] and we will discuss it further.